While there are
a number of magazines written for e-mail, storage, database
and other hard-working sys admin staff, Systems Management
News is the first publication for their managers. Those
managers need news analysis to understand what’s happening
in their field and what it means – the type of timely, context-rich
information that is in woefully short supply today and simply
unavailable on the Internet.
There are so many reasons to advertise in Systems Management
News but space limits us to just the top 10!
|
1. Reach the bosses. Why spin
your wheels marketing to low level operators and administrators?
Systems Management News is written for the IT operations
and data center managers - the admins’ boss. Focus
your marketing dollars on the decision-makers, not the
implementers. |
| |
|
| |
2. Part of Today’s Culture. Systems
Management News is the ultimate browsing medium, with
large pages, to-the-point articles and a twice-monthly
frequency that keeps buyers current, but doesn’t
overwhelm them or wrestle with the Internet to cover breaking
news. |
| |
|
| |
3. Tabloid Size. When you do any sort of
visual advertising you want your message to be LARGE.
That’s why Systems Management News showcases your
ad in the easy-to-read tabloid format that is 70% larger
than an IT newsweekly or monthly techie journal. Bigger
ads mean greater impact and attention for your products
so go big or go home! |
| |
|
| |
4. Reach the CIO’s Buyer. Let’s
face it – the CIO is too busy to evaluate and select
your product and must delegate that decision to those
trusted IT managers – the kind of managers who read
Systems Management News. |
| |
|
| |
5. A targeted circulation. The circulation
of Systems Management News will be tightly controlled
to 40,000 sys admin, data center and IT operations managers.
Each subscriber will also have to have purchasing authority.
Systems Management News plans to apply for a BPA audit
to assure you of the highest quality circulation for your
money, and audience for your marketing message. |
| |
|
| |
6. Print is still preferred by Managers.
While the Internet offers the answers to specific questions
brought up by low level IT operators, their managers’
information needs are broader and less well-defined. Insight.
Synthesis. Guidance. These types of things are best delivered
in print, and that’s where Systems Management News
comes in, to giving IT managers a twice-monthly snapshot
of what’s happening and more importantly, what it
means. |
| |
|
| |
7. Low Charter Rates. Take advantage of
our Charter Rate Programs and run a full tabloid page
for less than $3,800 per insertion. You competitor who
wait on the sidelines will have to pay more, giving you
a built-in marketing advantage! |
| |
|
| |
8. Generate leads. Compliment your awareness
and preference-building print advertising programs in
Systems Management News with custom webinars, white paper
programs featuring guaranteed leads, or promotions for
your own prerecorded webinars. Whichever program you choose
we’ll help you get leads to your sales force. |
| |
|
| |
9. Integrated Media. Increase the value
of your print ads by advertising online with www.sysmannews.com,
or sponsor our weekly e-newsletter, Systems Management
Week. Or rent our postal or e-mail lists to send your
own custom message to a selection of our audience. |
| |
|
| |
10. BZ Media Quality. Systems Management
News is brought to you by BZ Media, publisher of SD Times
and Software Test & Performance. We know how to create
enduring print products that meet the needs of today’s
buyers in the post-modern Internet world. |
| |
|
|
| On advertising in Systems Management News, please contact Publisher Ted Bahr at 631-421-4158 x101 or ted@bzmedia.com. |
|
|
