Market Automation is a process that requires preparation and organizing. If you are looking for options, you can look at a detailed comparison of infusionsoft vs ontraport for better understanding. You do not wake up one day and decide that you need market automation. It is the preparation that leads to successful market automation. If you do not make adequate preparation then, the process will be a total flop.
Every business is unique, and this means that each market automation is unique. There is no standard way of market automation, but there are various guidelines that can be followed to make the whole process worthwhile. Always carry out research to know what will suit your business.
Market automation steps
Collect all your contacts
The whole aspect of market automation is to make sure that you have an automatic process to control your markets. This means that you have to eliminate the manual way of doing things. This might be the hardest stage because your contacts might be scattered all over the process.
The trick is to try and make it as inclusive as possible. Don’t leave anything to chance, make sure that include all the contacts including those that you might not take them so seriously. Take all the contacts and include them in the software that you will be working with.
Properly understand your audience and visitors
Understanding your audience is another important step. The only way to understand your clients is through data collection to find out more about your clients. You won’t be sending your e-mails to a bunch of lists.
You need to know who your clients are to be able to interact with them. Google Analytics can help you in collecting essential data on your clients. This includes issues like their location, their interest and what they like regarding technology. You cannot deal with people you don’t know so it is important to understand your customers.
Sent your first e-mail and start monitoring
Once you are ready with you contact list and all the data, it is now time to start with your first e-mail to your audience. In your first mail make it as simple as possible. It is always advisable to make it short and make it look like an invitation and a simple introduction to who you are.
Avoid making a sales pitch during your first e-mails; you can reserve that for the emails that you will send in future. Through this simple first invitation, you can monitor how the process goes. You will know how many clients got the mail and opened it and such related information and then move to the next step.